FaceFirst has selected ROC for its high performance, NIST-ranked face recognition algorithms. The strategic partnership unifies ROC’s trusted capabilities with FaceFirst’s AI-powered video analytics platform, which helps retailers prevent violence, theft, and fraud through a powerful combination of artificial intelligence and human oversight.
Making the World Smarter, Safer, and Stronger
ROC today announced a strategic partnership with Gatekeeper Systems to enhance its FaceFirst software, the trusted solution for retail life safety and loss prevention. The new initiative integrates ROC’s top-ranked facial recognition technology into the FaceFirst AI-powered platform to help retailers proactively identify threats, prevent violent incidents, and reduce losses with unmatched speed and accuracy.
“In these environments, seconds truly matter. With ROC’s world-class algorithms bolstering our proven video analytics, we’re giving our clients the edge they need to keep people safe and provide operational efficiencies. This alliance brings together two mission-aligned companies that are big on real-world, practical outcomes: protecting people, empowering frontline loss prevention and security teams, and reducing risk in stores and other public spaces.”
A Shared Commitment to Safety and Trust
FaceFirst’s video analytics platform was built from the ground up for operational use in busy, high-traffic settings. Deployed across major retailers and public venues, it pairs powerful AI with human decision-making to ensure alerts are both fast and responsible. By embedding ROC’s face recognition, ranked in independent NIST evaluations as the #1 American algorithm in accuracy, FaceFirst enhances its core offering with even greater speed, precision, and resilience in the field.
“ROC and FaceFirst are a natural fit. Their team is trusted by some of the world’s largest retailers, and they care deeply about doing this work the right way. With our high-performance, high-fidelity algorithms, they can now deliver a new level of biometric intelligence that’s not only fast, but fair, accurate, responsible, and American-made.”
Real-Time Intelligence for Frontline Teams
Today’s adaptive security layers instantly shift teams from reactive to proactive. Powered by live video analytics, they enable security and operations staff to act faster and with greater confidence. By recognizing known shoplifters or banned individuals the instant they enter a location, FaceFirst gives retail employees the early warning they need to help prevent incidents before they happen. Role-based alerts provide situational awareness and actions aligned to company policy, so teams can respond quickly and consistently in the moment.
Proactive Threat Detection
Identify repeat offenders across store locations to prevent theft, including organized retail crime, strengthen loss prevention strategies to reduce shrink, and deter future incidents.
Real-Time Situational Intelligence
Decipher behavioral patterns, geographic hotspots, and time-based trends to inform staffing decisions, adjust store policies, and bolster your overall loss prevention strategy.
Prevent Escalation
Spot enrolled individuals linked to prior threats or violence the moment they set foot on premises, giving employees a notice to engage law enforcement support or take precautionary steps before a situation escalates.
Video Forensics and Investigations
Transform video review from a tedious task into a fast, precise process, cutting investigation times from weeks to minutes. Enroll known offenders to calculate past losses and package evidence for law enforcement and prosecution.
Beyond Retail:
A Platform Built for the Public
While FaceFirst is widely deployed across retail, the platform also addresses the critical needs of other high-traffic venues, including casino, hospital, and hospitality environments. In these dynamic public spaces, real-time identification and response helps prevent threats, protect operations, and support safer experiences for staff and visitors. A leader in the ethical deployment of AI and face recognition solutions, FaceFirst combines transparency, privacy controls, and governance to help ensure responsible use across all enterprise environments.
Trusted by the Industry. Backed by Independent Testing.
ROC’s face recognition technology consistently ranks among the world’s best in accuracy, efficiency, and fairness. Evaluated by the National Institute of Standards and Technology (NIST) and trusted by the U.S. Department of Defense, ROC’s technology is engineered to operate at the speed of the real world, with safeguards to minimize bias and maximize performance.
About Gatekeeper Systems
Gatekeeper Systems is a global leader in intelligent loss prevention solutions that protect people, products, and profits. Its patented intelligent cart systems and FaceFirst facial recognition platform combine to deliver fast, accurate, and scalable technology engineered for safety, privacy, and accountability. With more than 10 million connected carts worldwide, Gatekeeper helps retailers detect, deter, and defend against theft and violence. For more information, please visit gatekeepersystems.com.
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